Domestic Banking Division (DBD)

The Domestic Banking Division (DBD) within NBAD is the engine which drives the bank in the UAE. It is responsible for three major customer segments together with the associated operations and administration. The business of DBD is structured around our customer segments to ensure that we always provide the best products and service in recognition of the different needs of our broad customer base.

 

1. CONSUMER BANKING
   Operating more than 100 branches and Cash Offices together with over 320 ATM’s plus a 24/7 Call Centre and advanced Internet Banking, NBAD offers our consumer customers a wide choice of products and services in a convenient manner. This is further supplemented by a growing range of electronic banking services which allow all customer segments to conduct their banking in true 21st century style. Customers have access to a very competitive variety of loan, deposit, cards, transaction accounts, investment and insurance products. Consumer Banking is committed to providing its customers with world-class service allowing them to bank the way they want, when they want to and where they want to.
   
   
2. COMMERCIAL BANKING (SME)
   The Commercial Banking team is equipped to provide the fast-growing Small & Medium Enterprise (SME) segment with a wide range of products and services delivered by an expert team of relationship managers and supported by the full resources of the NBAD network. They are able to specifically address the needs of this specialized segment and bring the required experts together to solve particular issues customers may have. They have a vital role to play in promoting the growth of their customers in this segment which is critical for the growth of the UAE economy.
   
   
3. ELITE BANKING
   Elite Banking is geared to providing this important segment of the market with the products and services they require. It is based on providing a very high level of personal service (Red Carpet) through dedicated managers to those customers for whom time is a precious commodity and who have particular needs which require individual solutions. This is a “high touch” business segment where customers demand and receive “the best”
   

DBD is committed to delivering all our customer segments the best banking experience in the UAE and continuing the growth which has seen NBAD emerge over the last 40 years as a dynamic and customer focused organization built on sound financial strength.