NBAD Appoints CEO For Asia

The National Bank of Abu Dhabi (NBAD) has appointed Susan Yuen as its CEO in Asia.

In this new role, Ms. Yuen will be responsible to define and implement NBAD’s strategy in Asia and have oversight of the bank’s current presence in Hong Kong, Malaysia and Shanghai and consider future expansion plans to Singapore.

NBAD’s growth strategy is to capitalise on the growing economies and markets that stretch from West Africa to East Asia. The bank is looking to expand its footprint in key markets that will enable it to focus on the West East Corridor whilst establishing major wholesale regional hubs – providing our clients with an integrated and truly global service.

To this end, the bank will further enhance its wholesale business lines in London, Hong Kong, Malaysia, and re-focus its business in Egypt which will be the bank’s first franchise market and establish a branch in Mumbai.

“Recruiting Susan is a key step in our process of expanding in Asia and  reflects NBAD’s brand strength to attract world-class bankers as well as our strategic ambitions for growth across diverse geographies,” says Qamber Ali Al Mulla, the Senior Managing Director & CEO -Gulf & International at NBAD.

Ms. Yuen will work with NBAD’s global businesses to develop a client focused business for NBAD in Asia with a key emphasis on building and enhancing our relationships and putting our clients at the core of our business in region.

Ms. Yuen is a highly experienced and proficient banker with nearly 30 years’ experience in multiple areas of banking. She brings with her wide range of leadership skills and a deep understanding of Asian markets. This experience will be particularly valuable in enabling trade and investment flows between the UAE and Asia, and facilitating UAE companies to invest in Asia where we see new and exciting opportunities.

She joins NBAD from the Australia and New Zealand Banking Group (ANZ) where she served as the CEO for ANZ Hong Kong since 2009. She also held positions of ANZ’s Chief of Staff to the CEO, Asia Pacific, Europe & America. 

Prior to this, Ms. Yuen was Managing Director, Corporate Banking at HSBC Malaysia. She also spent a decade at Maybank serving in various positions culminated to the role of Head of Multinationals. 

On her appointment, Susan Yuen says: “NBAD is a strong, growing brand in the Arab World and beyond. I believe NBAD has proved its mettle and will successfully deliver its ambitions of growth across the West East Corridor. I’m proud to be part of this growth ambition.

NBAD has been ranked in the World’s 50 Safest Banks since 2009 by Global Finance, and the Safest Bank in the Emerging Markets. NBAD also has one of the highest credit ratings among the world’s commercial banks.

NBAD has been ranked in the World’s 50 Safest Banks since 2009 by Global Finance, and the Safest Bank in the Emerging Markets. NBAD also has one of the highest credit ratings among the world’s commercial banks.

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