Abu Dhabi, 28 February, 2018: First Abu Dhabi Bank (FAB), the UAE’s largest bank and one of the world’s largest and safest financial institutions, hosted Mr. Ferran Soriano, CEO of Manchester City Football Club, for a session themed ‘growing stronger (and winning!) through leadership’ at the ninth Global Financial Markets Forum (GFMF), which concludes today.
The Global Financial Markets Forum (GFMF), the region’s premier financial markets conference, is being held under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, at Emirates Palace in Abu Dhabi. Bringing together economic experts and decision-makers from the UAE and the world, GFMF has attracted over 1,600 delegates to network, exchange ideas and shape the global financial agenda.
During the session, Mr. Ferran Soriano explored the benefits of investing in football clubs, as well as the journey of Manchester City Football Club and its strategy to globalise football.
Mr. Ferran Soriano, said: “Football is undoubtedly the number one sport in the world. In the past ten years, the numbers show that not only have sports outperformed the rest of the markets, but football has been the fastest growing sport. We’ve shown that we can win championships and we can make money.”
He continued: “In 2013, we adopted a new strategy, and globalised Manchester City Football Club. The global brand became City Football Group, which is made up of local football clubs such as Manchester City, New York City and Melbourne City. Globalising football proved to be a winning strategy that reaps rewards for investors.”
Mr. Soriano also explained the values and leadership styles required to manage a winning football team, which he argued are very similar to those required to run a successful business.