To be recognised as the World’s Best Arab Bank.
Be core to our chosen customers, helping them grow by providing exceptional products and services across our West – East Corridor and provide an environment to attract and develop exceptional and diverse talent.
- Put our customers at the forefront and “do the right things the right way”
- Value our people and foster great teamwork
- Empower our people and hold each other accountable for performance and behaviour
- Respect our heritage and be loyal to our stakeholders
Customer and Brand Value Proposition
Our new mission to be core to our chosen customers will be built around 3 geographical pillars and will be achieved primarily through organic growth.
Pillar 1 : Home market –build the largest, safest and best performing bank first in the UAE, and over time in GCC.
Pillar 2 : Wholesale network markets – deepen our wholesale network across the new West-East Corridor & further integrate our existing European & North American platforms into this network.
Pillar 3 : New franchise markets - Build 5 international bank franchises in the largest and fastest growing economies in the West- East Corridor.
We’re expanding our footprint in key commercial hubs across the West-East Corridor – supporting our customers as they expand, facilitating trade and investment, and contributing to the sustainable growth of economies.